Chris has over twenty years of experience providing technology solutions for both Fortune 100 and startups alike. Incorporating Objectlab in 1996, he has led digital media distribution strategies for clients such as Napster, Flipdog.com, getmusic.com, Ruckus.com, bmgmusicservice.com, Universal Music, Sony Pictures, Bertelsmann, and Sony Music Entertainment. A recognized leader in the field of Digital Rights Management, Chris spearheaded the development of OpenIPMP, the world's first open-source digital rights management platform supporting standards such as MPEG4, IPMP-X, MPEG-21, Internet Streaming Media Alliance, and Open Mobile Alliance. For his work and contributions, he was awarded the prestigious '40 under 40 prize' in 2002 by NJ Business News.

His recent technology focus has been in the development of highly-available server technologies and mobile application development forming a new mobile-only brand Appsontheside (www.appsontheside.com) in 2009. To date, Appsontheside has released the following IOS apps commercially: backtomycar (iPhone and iPad), LoveIsNotAbuse, and the Objectlab Party App.

Chris graduated in 1990 from The College of New Jersey with a BS in Computer Science and minor in Mathematics..

Craig has spent 20 years providing media and entertainment firms with technology vision, leadership, solutions and software. Craig has consulted on strategic, high profile projects for large media companies such as BMG, Universal, Sony Pictures, Bertelsmann, and Sony Music; provided executive technical management to a variety of startups, including idealab, firstlook, Ruckus, and Napster; and was a principal contributor to open source DRM project OpenIPMP.

Ernst is a designer with a coding habit. He has fifteen years of hands-on experience building digital products and services in both start-up and large enterprise environments, with a primary focus on rich web applications. Recently he is working with Sony Music Entertainment leading the design and implementation of user interface frameworks for the company's digital supply chain applications.

With 20 years of development experience at some of the world’s largest media and entertainment conglomerates – including Sony Music, Universal, Scripps, Sony Pictures and MTV – Eric brings a detailed, practical approach to building high-quality applications.

His passion for clean, user-friendly design and interest in cutting-edge digital technology lured him into mobile app development. Because of his advanced J2EE skills and background in digital rights/asset management, licensing, data management, and e-commerce, Eric saw the enormous possibility in the convergence of these technologies -- and what that means for businesses of all sizes.

Once Eric learned Objective-C, there was no turning back. He’s as energized about mobile apps as he was when he started programming on his Commodore 64 in 1983. BackToMyCar is Eric and Chris’ first commercial iPhone app. They are currently developing more new apps, including an e-commerce iPhone app for a chain of restaurants.